The main goal is to rank on the top of the first page of the Search Engine Results Pages (SERP), so that we enjoy the following benefits.
Meaning when clients searches for ”Merchandising in Zimbabwe”, or “Promoters in Zimbabwe” or “merchandising and sales” or “ Zimbabwe Beverage Merchandising Company” or “Winds Corporate Services” your page should come first the list or be available at the first search page. If your page is not appearing it means you don’t get clients because clients are not interested in searching for other pages that is not page 1.
If you are not getting leads from your SEO tactics, Another player in the market might be getting your share of the pie.
The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position. Google have already recommended you at the top hence doubt is removed and choice has been already made by google for the customer.
SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links. Also easy to get new clients than any other channel.
Ranking first, second or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too. A new small company with S.E.O , and ranks at the top or somewhere on the first page , will look more professional and well established and get more clients than another related bigger company whose ranking does not appear anywhere on google search results page or appears at the bottom of the search engine results. This may also lead some customers to think that you have no budget to boost your website for better search results.
SEO improves user experience because Google Search has included another parameter as a ranking signal and this refers to the friendliness of websites to mobile devices. Test your site for Mobile Friendliness . You can also test your site for speed at Google Page Speed Insights
Being on top of the search list means a high tendency for your website to be found by Internet users. These users are now considered as your leads. Once they’ve found their required information from your website, these leads may turn into your customers. Customers may either make a purchase, sign up for a membership or subscribe to a newsletter. Bottom line, your conversion rate increases. Once this happens, you further gain a share of the market.
Just as how long it took you to reach those top ranks, pulling you down the list also takes time. SEO is a long-term marketing strategy. Six (6) months is the minimum duration for a website to maintain optimal ranking.
Unless Google algorithm is changed or other competitors have fueled their SEO strategies, it is not easy to pull you down the search rankings.
By the time, you land on the first page of search engine sites, more and more people will know about you. Your brand’s awareness can go along way, even to various social media channels. As users visit your website, they are more likely to click on your social media icons and eventually follow you.
Slow website speed will increase a bounce rate. Meaning a clients visits the website and frustrated by the slow loading speed and quickly exits from your site. Bounce rates contributes to low rankings.
Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. According to Investopedia, “Creating brand awareness is one of the key steps in promoting a product.” With S.E.O your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more. This leads to a higher tendency for your link to be clicked, which leads the users to your website.