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What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI.
Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as the most effective marketing channel
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand. We strongly suggest that you don’t use purchased lists for your email marketing to avoid spamming and demaging your company brand. The results you’ll see from growing your list organically will lead for far stronger results in the long run.
Buy continuosly engaging with your clients , thus a positive sign that your business is strong and active. The client will always be confident in your response ability to deliver. Also your brand gets stronger and stronger the more consistent you are.
Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
Email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, unsubscribers, soft and hard bounces, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too.